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消费者洞察 Consumer Intelligence

BSH Home Appliances Group | Nanjing, China | Posted June 10, 2026

Position Overview

职位描述

Main Responsibilities

  • Acquire and own Consumer Intelligence
  • Harmonization and combination of own and 3rd party data to generate unique insights and deduce the implication to business.
  • Identification of business issues and translating them into marketing research projects.
  • Designing and implementing best-in-class consumer research and analysis programs (both qualitative and quantitative) that identify business opportunities
  • Understanding consumer behavior in the whole journey.
  • Finding new market/consumer trend
  • Driving innovative idea.
  • Engaging & Immersing core cross-functions with consumer centricity.
  • Qualification & Experience

  • At least 5 years working experience in CMI or business/data analysis.
  • Ability to work under pressure, logical thinking, strong communication skill.
  • Be skilled at Excel analytics tools, have or be willing to learn data tool, e.g. Tableau, Power BI, et...
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