Role Summary and Impact WPP Media is looking for an experienced SEO Manager to lead the organic search strategy for a major banking client from an agency side. This role will be responsible for managing and delivering the full SEO scope across technical SEO, content, GEO (Generative Engine Optimization), and Google Business Profile, while acting as a key day‑to‑day contact for the client.
- Lead the SEO strategy and day‑to‑day delivery for different accounts across technical, content, local, and GEO workstreams.
- Act as the main point of contact for the client on SEO matters, ensuring smooth communication, alignment, and delivery against agreed objectives.
- Build and manage quarterly and annual SEO roadmaps aligned with the client’s business priorities, product focus areas, and seasonal campaigns.
- Oversee technical SEO audits and implementation planning, covering crawlability, indexation, site performance, mobile usability, structured ...