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The Web Optimization Manager/CRO Specialist plays a critical role in executing website projects and landing pages for lead generation and eCommerce sales. This person will focus on the tactical execution of programs and build client strategies, data analysis, insights, and creativity. This individual will lead A/B tests from concept to launch, respond to client requests and keep team members and clients accountable for follow-ups and action items. This individual will be a natural communicator between clients and our internal departments such as developer, design, project management, and other stakeholders.
In this role, you will really make an impact as you get to look at the customer journey and identify areas for improvement. The Web Optimization Manager/CRO Specialist will own the A/B testing process, web insights, and analytics.