BettingJobs

is currently recruiting for a leading iGaming brand who are looking to hire a Director of CRM, leading a large-scale team, based in Valencia.

Key Responsibilities: Develop and execute customer engagement strategies to drive loyalty, retention, and growth. Align engagement initiatives with business objectives and marketing strategy. Oversee daily customer engagement operations, ensuring data integrity and system efficiency. Lead the selection, implementation, and optimization of CRM and engagement technologies. Ensure CRM effectiveness across the full sales funnel and customer lifecycle. Manage customer registration, activation, retention, reactivation, and acquisition strategies. Design and deliver targeted, personalized multi-channel campaigns (email, SMS, push, etc.). Support promotional events aimed at customer acquisition. Analyse customer data to identify trends, insights, and growth opportunities. Track and report on key marketing metrics, including ...