Vice President of Sales

Our client, a leading industrial equipment distributor, is seeking a Vice President of Sales to lead and scale its commercial operations. Based in Edmonton, this executive will be responsible for driving revenue growth, leading a high-performing sales team, and strengthening relationships with key industrial customers across Western Canada.

This is a strategic and hands‑on leadership role suited for a proven sales leader with experience in industrial distribution, equipment, or related technical products.

Key Responsibilities

Sales Leadership & Strategy

• Develop and execute the regional sales strategy aligned with company growth objectives
• Establish sales targets, KPIs, and performance metrics across all territories and channels
• Identify new market opportunities, verticals, and expansion strategies across Western Canada

Team Management & Development