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This role is responsible for developing and executing comprehensive patient-centric strategies for Tzield in the China market, with a focus on Type 1 Diabetes (T1D) patient education, engagement, and support programs.
Key Responsibilities
Strategic Planning & Execution
Develop and implement integrated patient communication strategies and tactical plans for Tzield, aligned with overall brand strategy and business objectives
Design patient journey mapping and identify key touchpoints for intervention and engagement throughout the patient lifecycle
Lead the development of annual patient strategy roadmap with clear KPIs and measurable outcomes
Monitor market trends, patient insights, and competitive landscape to continuously optimize patient strategies
Patient Education & Disease Management Programs
Design, develop, and execute comprehensive patient education...