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Overview of the role A traffic manager’s main objective is to ensure that work flows efficiently by creating detailed schedules, setting deadlines at each stage of the project, and distributing work equally and fairly between creative teams and other departments. If too much work is coming into the agency, and resources are in short supply, the traffic manager can work with account services and the creative department to move deadlines, or hire additional help in the form of freelancers and temporary contractors. The traffic manager is process-driven and will make sure efficiencies are met by putting