Trade Marketing | Chennai & Mumbai

Location: Chennai & Mumbai

CTC: 15 LPA

Qualification: Graduation / MBA (Preferred)

⏳ Experience: 5+ Years

Preferred Industry: Paints, Telecom, Media, FMCG, Consumer Durables

Languages: Tamil, English, Hindi & Regional Language

Key Responsibilities

✅ Develop and execute annual & monthly trade marketing calendars aligned with sales targets.

✅ Plan channel activations, loyalty programs, dealer/distributor engagement initiatives, and promotional campaigns.

✅ Drive BTL activities, in-store branding, POSM execution, and visibility enhancement.

✅ Manage General Trade (GT), Modern Trade (MT), Retail, and E-commerce channels.

✅ Formulate Go-To-Market (GTM) strategies for new product launches and improve channel penetration.

✅ Monitor market intelligenc...