As a Test & Learn Specialist, you’ll join the Marketing Insights & Steering area within the Marketing Domain, where we enable data-driven decision-making across H&M’s global marketing organization. Our team plays a central role in understanding the impact of marketing ensuring that investments across channels, markets, and customer touchpoints are measurable, optimised, and aligned with business goals. 

We build and evolve the measurement ecosystem that underpins modern marketing at H&M - combining experimentation, attribution, and marketing mix modelling to generate actionable insights. From defining global measurement frameworks to analysing campaign and customer performance, we connect data, tools, and ways of working to help teams continuously learn and improve. 

Together, we empower stakeholders across marketing, tech, and business functions to make informed decisions, maximise the valu...