The Territory Sales Executive (TSE) is responsible for executing sales and relationship management within the assigned territory, covering B2B (distributors and retailers) and B2C (farmers) channels, with a strong emphasis on Product-on-Ground (POG), defined as direct sales to farmers.

The role owns day-to-day sales execution, farmer relationship management, and sustained customer loyalty to drive repeat purchase and lifetime customer value. The TSE works closely with Trade Activation Promoters (TAPs) deployed as third-party, non-FTE service providers, using them as multipliers for push execution at retailer, financier, and farmer levels.

Accountabilities

Sales Execution & Revenue Delivery

• Deliver territory sales targets across distribution, retail, and Product-on-Ground (POG) channels.
• Execute POG selling, including farmer identification, engagement, conversion, and follow-through.
• Drive se...