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SVP Head of Pricing and Value Proposition

First Abu Dhabi Bank | abu dhabi, United-Arab-Emirates | Posted June 23, 2026

Position Overview

Maximizing product/portfolio profitability by driving sophisticated pricing models and value propositions across all Retail products and client segments (Elite Islamic and Mass).

The incumbent will pay a key role in ensuring the attractiveness of FABs retail products to drive new to bank sales volume & revenue while also focusing on optimizing the profitability of the existing client portfolio.

Core Responsibilities

  • Focus on establishing clear differentiation of FAB products services and features amid a highly competitive banking market
  • Champion a Client Lifetime Value (CLTV) model in cooperation with the Analytics team to create a concrete framework that will steer Pricing and Value Propositions for CBG.
  • Create sophisticated pricing methodologies/models using advanced concepts (e.g. behavioral pricing) to optimize profitability
  • Develop pricing sensitivity models to support Product teams in product design & positioning...

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