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Authentic is a unified platform that integrates M&A brand strategy creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment brands. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best‑in‑class partners to optimize long‑term value. The brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including over 13,000 freestanding stores, shop‑in‑shops and 400,000 points of transform. Authentic delivers powerful storytelling, compelling content, innovative business models and immersive experiences, creating original marketing strategies to drive brand success across all consumer touchpoints, platforms and emerging media.
Why AuthenticYou’ll access resources and scale while leveraging innovative technology and a nimble environment. What we’re saying is this isn’t your average day‑jo...