This role is responsible for the execution, development, and strategic direction of the AdiClub Members community in Colombia. The position plays a key role in driving member engagement, retention, and growth through innovative loyalty initiatives, data-driven decision-making, and seamless customer experiences aligned with global and local business objectives.

Key Responsibilities

• Lead the end-to-end strategy and execution of the AdiClub membership program in Colombia.
• Develop and implement loyalty initiatives to improve member acquisition, engagement, retention, and lifetime value.
• Manage and continuously optimize the member lifecycle, including onboarding, engagement campaigns, and reactivation strategies.
• Analyze member data and behavior to generate actionable insights, identify trends, and support strategic decisions.
• Collaborate with cross-functional teams (Marketing, Digital, CRM, Retail, and E-commerce) to ens...