GENERAL SUMMARY:

The Senior Marketing Specialist is responsible for developing and implementing marketing strategies to grow profitable business for business units across Henry Ford Health System. The position manages growth goals through opportunity identification, product/service improvement and implementation of effective multi-channel advertising, digital and promotional tactics to key target markets. It reports to the Director of System Marketing.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Leads development of multi-channel advertising and promotional strategy and implements communication plans for market opportunities, key target markets and the most effective strategies to grow business based on customer needs. Collaborates with administ...