Key Responsibilities:
1. Marketing Strategy & Business Planning
Develop and execute integrated marketing and sales strategies for assigned consumer products, aligned with overall business objectives and growth targets;Define product positioning, value proposition, and pricing strategies to strengthen market competitiveness;Lead annual planning processes, including sales forecasts, marketing budgets, and KPI setting;Continuously adapt plans to improve sales performance, market share, and profitability.2. Market, Consumer & Performance Insights
Monitor and analyze market trends, consumer behavior, and competitive activities;Translate insights into actionable strategies, innovation opportunities, and portfolio optimization;Track product performance, campaign effectiveness, and customer feedback to drive continuous improvement.3. Social Media Strategy & Community Engagement
Devel...