**DEPARTMENT:** **B2C Marketing** **POSITION:** **Sr. Manager, Performance Marketing** **REPORTS TO:** **Chief Experience and Engagement Officer** **SUPERVISES:** …

**DEPARTMENT:**

**B2C Marketing**

**POSITION:**

**Sr. Manager, Performance Marketing**

**REPORTS TO:**

**Chief Experience and Engagement Officer**

**SUPERVISES:**

**None**

**JOB CLASS:**

**Exempt**

**Purpose** :

Drive scalable, predictable enrollment growth through channel strategy, funnel optimization, and rapid experimentation.

**Essential Functions:**

**Primary Accountabilities:**

Manage funnel performance including landing pages, routing, and conversion logic:

+ Own end-to-end performance of the enrollment funnel from first click through completed enrollment
+ Optimize landing pages, conversion flows, routing logic, and user pathways to maximize conversion rates