Role Impact and Summary

General Description

As a Senior Planner, you will be responsible for managing the business needs of assigned accounts and driving business development for both existing and potential clients of the agency.

Duties and Responsibilities

• 3 best things about the job:
  • Puts you at the forefront of integrated advertising (ATL + Digital) and measurement.
  • Opportunity to hone integrated planning skills and knowledge across the spectrum of channels/platforms by interacting and learning from our different platform specialists.
  • Opportunity to learn the ins and outs of how an integrated campaign is successfully planned, implemented, and measured.

Measures of Success

In three months:

• Mastered client management skills, delivering superior service and output for accounts handled.
• Learned basic media planning, optimiza...