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Sr Analyst Business Analytics

IHG | Philippines, Philippines | Posted May 29, 2026

Position Overview

**Job Summary**

This role provides support to Marketing Teams and is responsible for transforming campaign data into reports, dashboards, and actionable insights to help drive key business decisions.

**Essential Duties and Responsibilities:**

+ Measure and report on the performance of campaigns against goals (ROI and KPIs) and provide recommendations to improve performance for key stakeholders

+ Analyze campaign performance, identify customer trends, and present data-driven recommendations to drive customer acquisition, engagement, and retention

+ Review and analyze all marketing efforts including performance by individual campaign channels to identify successful elements and continuously identify opportunities for improvement

+ Use historical data to forecast trends and support decision-making regarding business strategy, budgeting, and resource allocation

+ Work closely with stakeholders to understand business needs and t...

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