8 years of experience in social media, content, or digital marketing roles Proven experience managing and executing campaigns across both B2C and B2B platforms Strong writing and editorial skills, with the ability to simplify and communicate complex or technical product narratives Experience working with global stakeholders or within distributed/matrixed teams Demonstrated ability to translate strategic direction into effective content and campaign execution Proficiency in social media analytics and publishing tools, with a data-driven approach to optimization Experience in product-driven or high-consideration categories (e.g., home solutions, HVAC, engineering-led products, or similar) is a plus Comfort operating in structured, process-driven environments with multiple stakeholders and approval layers Ability to operate effectively in a global environment, with flexibility in working hours to support global stakeholders Core Capabilities Strong social media execution with strategic th...