Product Enablement is responsible for equipping internal teams such as sales, marketing, customer support with the knowledge, tools and resources to effectively understand, promote and support a product. It focues on empowering the teams to deliver value to customers, achieve sales targets an drive product adoption. Key aspects of product enablement:
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training and education
sales enablement
marketing enablement
customer support enablement
continuous update and communications
Professional stream includes those who are individual contributors with main emphasis on applying technical/discipline knowledge rather than managing people to achieve results – although coaching/mentoring less experienced staff, informal supervisory responsibilities, or overseeing work of other lower level professionals or manage proces...