This role is responsible for increasing the reach, conversion and overall ROI of our branding and promotional content through paid digital channels, in support of our marketing campaign goals.

In line with our strategy, they will ensure that these campaigns make a measurable commercial contribution to Starbucks through increased customer acquisition, with a particular focus on our loyalty program and our ecommerce channels and digital platforms, and increased footfall to our stores. As a performance marketer, They will be responsible for ensuring that we are using the correct KPIs to evaluate our marketing spend (e.g. ROAS), that our campaigns are set up to provide accurate data, and that we take actions to improve future campaigns based on findings.

They will also play a crucial role in the ongoing digital transformation of Starbucks MENA and will make a strong contribution to the development of the digital marketing team, especially around paid...