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Social Content Lead — Growth, Reels & Community

L'ETO | dubai, United-Arab-Emirates | Posted June 24, 2026

Position Overview

Job overview


L’ETO Group was born from a philosophy that blends the heart and mind of nutritious and healthy dining complemented by an iconic dessert selection. Inspired by the core elements of summer—freshness, vibrance and warmth—we’ve grown from a single café in Soho into 40+ locations across the UK, UAE, Saudi Arabia, Qatar and beyond. Joining L’ETO means being part of a global brand where creativity, ownership and hospitality come together to create unforgettable experiences.
The role we’re seeking is an in-house Social Media & Content Manager to partner with our Social Media Executive.
Fluency in Russian is a huge advantage.
You’ll own the social strategy and day-to-day execution for @pastamamma.official and @memoriescoffeeco. This hands-on role lets you shape our online voice, drive engagement and build community from the inside out.

Duties & Responsibilities


  • Strategy & Planning
  • Develop and own a comprehensive social medi...

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