SEO Performance Manager – Global Wave Group

Location: Albany, Auckland (Office based)

Reports to: Marketing Manager

Role Purpose

The Off-page SEO & Online Reputation Manager is responsible for increasing the company’s visibility, authority, and reputation across the web outside of our own website. The focus is to build high-quality backlinks, expand our brand presence on third-party platforms, monitor search engine results pages (SERPs), and actively manage any negative or misleading content about the company.

Key Responsibilities

• Develop and execute an off-page SEO strategy aligned with overall marketing and business goals.
• Build and maintain a systematic backlink acquisition program (e.g., outreach, partnerships, digital PR, guest posts).
• Identify and secure high-quality backlink opportunities from authoritative, relevant websites.
• Monitor backlink profile health (e.g., toxic links, broken...