Role Overview

You’ll be the strategic engine behind a brand’s social presence, turning audience understanding, cultural signals, and platform data into briefs, frameworks, and recommendations that guide the creative team to produce stand‑out work. Working across always‑on content, campaign activations, creator partnerships, and reactive cultural moments, you’ll ensure social output is strategically coherent and creatively ambitious. Success means social work that is rooted in real insight, aligned with brand purpose, and demonstrably effective in driving engagement, conversation, and brand affinity.

Responsibilities

• Lead social‑first strategy, developing content strategies, campaign platforms, and always‑on frameworks that connect brand purpose to audience behaviour on social.
• Mine consumer, cultural, and category insight to identify opportunities for the brand to show up meaningfully in social conversations and cultural moments.
• Tr...