Design and Deliver Distinctive Owner Experiences

Lead the creation and execution of unique, relevant, and memorable customer interactions across all channels

Synchronize key initiatives—owner exclusives, pre-launches, events, personalized recommendations, and unique services—to drive engagement and retention.

Identify and remove bottlenecks (e.g., multiple emails at sign-up), applying Behavioral insights and AI-driven solutions to continuously optimize.

Lead CRM Lifecycle Strategy

Design CARE Lifecycle Journeys to help owners get the most from their Dyson across their 2-3 year lifecycle

Create relevant content define communication cadence based on needs of each SKU.

Integrate S&A in Customer Lifecycle

Collaborate with Revenue functions to create Upsell/X-Sell/Upgrade moments 

Drive Opt-In and Registration

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