Our Client, a Digital Media company, is looking for a Senior Program Manager for their Remote location. Responsibilities:

+ Tracking Architecture & Implementation:

+ Mobile Attribution (MMP) Leadership: Drive the end-to-end implementation, maintenance, and upgrade strategy for the AppsFlyer SDK across iOS and Android applications.

+ Manage deep-linking architecture, postback configurations, and attribution logic.

+ GA4 Migration & Event Strategy: Lead the comprehensive rollout of GA4 across web and app environments.

+ Partner with marketing stakeholders to define High-Value Actions (HVAs) and collaborate with engineering to instrument these events accurately.

+ Taxonomy & Schema Governance: Develop, document, and enforce rigorous instrumentation standards.

+ Own the centralized Data Dictionary (via tools like Avo, Iteratively, or internal wikis) to ensure absolute consistency across all landing pages, product fl...