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Senior Product Manager, Consumer Retention and Engagement (AMER)

VF Corporation | United States, United States | Posted June 23, 2026

Position Overview

At VF, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture - visit or .

What will you do? 

A day in the life of a Senior Product Manager, Consumer Retention and Engagement (AMER) at VF looks a little like this. 

VF Corporation (VF) is undertaking an aggressive transformation agenda, investing in ways to deepen consumer engagement and profitability through our digital channels. The ambition is to position VF as the undisputed leader in digital retail and enable the delivery of world-class experiences that consumers increasingly expect.

VF is seeking a proactive and results-driven Product Manager to lead our consumer retention and engagement initiatives. In this role, you will be responsible for defining and executing the product strategy and roadmap that optimizes our loyalty, email and SMS pl...

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