Senior Manager - Marketing, Tamil ( new initiative) Location: Chennai | Function: Marketing | Reports to: Head – Marketing, Regional Purpose The position is responsible for leading marketing strategy, brand-building, and consumer-centric initiatives, aiming to drive market share growth, GRP and revenue targets, and strengthen audience engagement. We are looking for a strategic leader who can balance creative, consumer-centric initiatives with revenue targets and cross-channel priorities, while fostering strong collaboration across Programming, OAP, Sales, Distribution, and external partners. The ideal candidate will hold high accountability for strategic campaigns, high-profile launches, and measurable business outcomes. Key Responsibilities Brand Saliency & Consumer Engagement • Plan and execute activities to maintain and enhance brand saliency and hygiene. • Drive consumer and trade campaigns via social, email, and other channels. • Support Sales and Distribution initiatives to impr