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Position Summary
The Senior Marketing Manager, NIPT will develop and execute marketing initiatives to drive adoption of and promote Natera’s genetic tests, UX offerings, and patient education tools to OBGYN, MFM, and GC providers and their patients. This is a unique opportunity to join a growing marketing team and create multi-channel campaigns for market-leading products that impact healthcare for millions of patients. This role reports to the Director, NIPT and Hereditary Cancer Marketing.
Primary Responsibilities
Market Awareness and Adoption:
Create and execute marketing plans toincrease awareness and ensure the promotion ofkey Panorama NIPT and Vistara Single-Gene NIPT messages through appropriate marketing and sales channels.
Develop and implement HCP and patient marketing campaigns, content, and engagement tactics to communicate the value and drive adoption of Panorama, Vistara, and associated support services...