This role is for one of the Weekday's clients

Salary range: Rs - Rs (ie INR 7-15 LPA)

Min Experience: 2 years

Location: Pune

JobType: full-time

We are looking for a data-driven and growth-focused Senior Marketing Executive – Performance & Retention to drive user acquisition, engagement, and lifecycle growth for a fast-growing B2C/D2C mobile application. This role is ideal for someone who combines strong retention marketing expertise with hands-on experience in lifecycle automation, funnel optimization, and performance marketing.

As a key member of the growth team, you will own the complete user lifecycle journey — from acquisition and onboarding to engagement, retention, and reactivation. The role requires strong expertise in CleverTap and customer engagement platforms to build automated journeys, personalized communication flows, and retention-focused campaigns that improve user engagement and repea...