Job Description

• Responsible for the creation, development and execution of local marketing & market development activities to achieve business objectives;
• Responsible for briefing campaigns to internal teams and agencies; analysing, providing feedback and approving media recommendations and creative concepts; and overseeing the production of campaign materials to ensure the successful execution of campaigns;
• Monitor, analyse and report campaign performance results against targets set by the business;
• Reports to the Marketing Manager and works closely with him to align plans to the business’s goals, direction and objectives;
• Work closely with functional support teams in PR, Digital & Brand to align campaign schedules to ensure smooth execution and consistency in communications;
• Utilise creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner to build a consistent level of buzz a...