Key Duties & Responsibilities Data Analysis & Strategic Insights

Own global marketing data analysis, delivering actionable insights and recommendations to inform strategic decision‑making.

Partner closely with the Vice President, Global Marketing & E‑Commerce to translate data into clear, impactful business strategies.

Conduct ad‑hoc analyses to address specific business questions and support decision‑making across the organization.

Proactively identify trends, opportunities, and efficiencies by leveraging multiple data sources.

Campaign Performance & Optimization

Lead end‑to‑end campaign performance analysis, translating findings into data‑driven recommendations for optimization and growth.

Evaluate marketing effectiveness and continuously refine strategies to improve ROI and conversion.

Customer Segmentation & Advanced Analytics

Develop and enhance customer segmentation models using behavioral and transa...