We are developing a range of products in a fast-growing and highly competitive industry and are looking for an experienced Senior Market Researcher to independently design and lead the full cycle of research projects. We need a professional who doesnt require constant supervision has deep expertise in research methodologies and can transform data into actionable business insights.
Key responsibilities - Identify and recommend the most suitable research methodologies and techniques based on business objectives.
- Design and execute both exploratory and evaluative research to support product and business development from inception to delivery.
- Plan and conduct quantitative and qualitative primary research (e.g. surveys in-depth interviews).
- Perform desk research on competitors and secondary data sources including market data consumer trends competitor activities and industry developments.
- Synthesize data from multiple s...