Role Specification

Role Title: Senior Manager – Zonal Marketing

Reporting To: General Manager – Zonal Sales

Location : Bangalore

Purpose Of The Role:
This role will ensure brand consistency and support the execution of zonal marketing strategies aligned with brand objectives. The zonal marketing manager will be responsible for enhancing dealership engagement, promoting TATA Motors' products and executing tailored marketing initiatives to boost zonal sales performance by fully leveraging the lower funnel. The selected candidate will play a key role in driving zonal marketing activities cascading into regional and dealership level.

Job Responsibilities:
1. Planning Of Marketing Campaigns For The Zone: Work with Regional Managers (RMs) and Zonal Managers (ZMs) to finalize focus models for each region and ensure alignment on marketing goals.
2. Development & Execution Of Regional Marketing Plan: Develop and execute a comprehensive zonal...