Drive customer engagement as a Senior Manager for Next Best Offer with BMO Financial Group. This hybrid role combines strategy and analytics within a 16-month contract framework.

In this position, you’ll act as a crucial link among Business, Marketing Technology, and analytics teams to enhance personalized customer engagement decisioning. You will leverage your extensive experience in MarTech and AI to operationalize customer decisioning frameworks while advocating for precision in marketing efforts across various channels. This leading role is key in delivering optimized customer experiences and increasing marketing effectiveness.

Key Responsibilities: • Transform business strategies into actionable decision logic • Work with cross-functional teams to enhance marketing capabilities • Ensure consistency in customer interactions across platforms • Monitor performance metrics to refine NBO strategies • Advocate for improved customer engagement through real-time insights...