Area: Market GCA

Department: Brand Marketing / Membership

Direct Reporting Line: Director, Membership Operations

Subsidiary/Country: GCA

Location: Shanghai

Purpose & Overall Relevance for the Organization:

This role is responsible for leading offline membership operations across both own retail stores and franchise stores. This role will define and execute a comprehensive offline membership strategy aligned with annual membership objectives, driving sustainable growth in store traffic, member acquisition, engagement, andconversion. The role plays a critical part in building a strong, data-driven offline membership ecosystem and delivering a consistent, high-quality member experience at scale.

Key Responsibilities:

Offline Membership Strategy & KPI Management