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Senior Manager for Conversion Optimization and Organic Growth

HighlightTA | winnipeg, Canada | Posted June 01, 2026

Position Overview

Shape digital success as a Senior Manager focused on Conversion Rate Optimization and Organic Growth. Drive strategic SEO efforts while maximizing engagement in a remote setting.

This role encompasses ownership of CRO processes, including funnel analysis, A/B testing, and SEO strategies to ensure effective user engagement and conversion. You'll play a crucial part in shaping a data-driven culture and collaborating with technical teams to implement innovative solutions. Your contributions will directly affect our mission of supporting nonprofits.

Key Responsibilities: • Own the CRO testing roadmap and strategy • Conduct in-depth analyses for conversion improvements • Lead SEO initiatives and monitor organic traffic • Manage data tracking for reliable reporting • Coordinate with developers on technical upgrades

Requirements: • 6+ years of experience in relevant fields • Minimum 3 years dedicated to SEO or CRO • Expertise with A/B testing tools • Comprehensive k...

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