Job Summary

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To support customer value growth through effective customer engagement, CRM, and MarTech capabilities by delivering personalised, data-driven, and scalable customer journeys and engagement initiatives.

The role is responsible for managing customer engagement platforms, campaign orchestration, and customer lifecycle programmes to improve engagement effectiveness, customer experience, and support repurchase and customer deepening initiatives.

PRINCIPAL DUTIES & RESPONSIBILITIES:

Manage and optimise customer engagement and CRM platforms to support personalised and targeted customer engagement initiatives

Support the execution of customer engagement strategies across key customer segments and lifecycle stages

Design and manage customer journeys, trigger-based communications, and automated engagement programmes

Work closely with Analytics and Campaign teams to support targete...