Job Summary

Lead the strategic definition, governance, and continuous evolution of Absa’s corporate identity and integrated brand design system, ensuring a distinctive, future‑fit brand that strengthens competitive positioning and drives enterprise value. Act as custodian of brand integrity, driving consistency, coherence, and impact across all markets, platforms, and touchpoints.

Key Accountabilities Build, maintain and evolve the corporate identity for Absa Group Limited through guidelines, toolkits, and training via our brand masterclasses platform. Define, evolve and govern Absa’s corporate identity, visual language and integrated design systems through robust guidelines, toolkits, and frameworks. Monitor market, cultural and design trends across Africa and the competitive landscape, translating insights into continuous brand refinement and innovation. Develop scalable, user‑friendly assets and processes that enable consistent and locally relevant brand expression across d...