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Senior Lead, Product Marketing - Accessories & Apparel

whoop | Boston, United States | Posted July 02, 2026

Position Overview

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.


WHOOP is hiring a Senior Lead of Apparel & Accessories Product Marketing to drive the development and strategy of a growing and high-impact product category. This role will lead early-stage product concepting and development, shaping the roadmap and influencing cross-functional priorities to deliver meaningful business outcomes. You will operate with a high degree of autonomy, partnering across internal teams and external collaborators to bring innovative products to life for WHOOP.


RESPONSIBILITIES:


  • Lead the end-to-end development of Apparel & Accessories products, driving execution from concept through launch readiness in partnership with design, engineering, and development teams




  • Introduce and lead early-stage product ...

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