The opportunity in brief:
You'll own the PLG strategy end-to-end — from trial acquisition and activation through to conversion, expansion, and retention. This is a rare chance to architect a freemium growth motion for a new product at a company with serious market presence and the runway to do it right.
You're the right fit if you:

Have 8–12+ years in B2B SaaS growth, with hands-on freemium or free trial PLG experience

Understand how product experience drives revenue — not just awareness

Are equally strong in performance marketing and sales enablement

Can translate commercial strategy into measurable inbound pipeline

Have led high-performance teams and are comfortable at Exco level

The role sits across: PLG strategy | Demand generation | Product marketing | Revenue operations | Sales alignment
Fully remote. South African citizens based in Johannesburg or Cape Town preferred but other major...