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Taking ownership and driving the development of effective marketing measures in a dynamic environment—that is precisely what defines this role. As a Senior Business Marketing Expert, you will shape marketing activities for an assigned portfolio within the business units and make a significant contribution to the successful implementation of strategic initiatives in the mobility industry and beyond.
You will be responsible for all marketing activities—from planning and coordination to implementation—and will serve as the central point of contact for stakeholders across the business units. Annual plans will be developed in close collaboration and implemented in a structured manner within the assigned budget.
In addition, you will drive the conception, launch, and operationalization of marketing campaigns and ensure that defined marketing goals are achieved. Ongoing collaboration with business stakeholders and a clear focus on the portfolio’s requirements are...