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MyTOWN Shopping Centre is a super‑regional shopping centre for friends and family on the fringes of the Central Business District of Kuala Lumpur. It is a one‑stop destination for shopping, dining and entertainment with more than 400 stores. Anchored by IKEA, the centre is set to deliver a fantastic customer experience with a vibrant mix of retailers.
To drive sustainable commercial growth and strengthen destination positioning through integrated, data‑driven marketing strategies that enhance brand equity, elevate customer experience and support long‑term tenant success. Through integrated marketing communications, events, partnerships and customer‑centric insights, the Marketing team strengthens the centre’s position as a preferred meeting place while contributing to sustainable traffic growth, customer loyalty and positive brand perception aligned with our values.