**Senior Email Marketing Specialist**

The Senior Email Marketing Analyst will help lead our customer communications strategy across email, SMS, and push notifications. This role is responsible for developing, executing, and optimizing personalized, data-driven campaigns that strengthen customer engagement, increase retention, and drive revenue. The ideal candidate combines strong technical execution skills with a strategic understanding of lifecycle marketing and omnichannel customer experiences.

**ESSENTIAL FUNCTIONS**

+ Lead the execution and optimization of customer communications across email, SMS, push notifications, and emerging digital messaging channels.
+ Build, code, test, QA, and deploy responsive email campaigns using HTML, CSS, and Liquid personalization.
+ Develop and execute SMS and push notification campaigns that align with broader marketing initiatives and customer lifecycle strategies.
+ Drive innovative, customer-centric communica...