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Senior Digital Marketing Manager (Paid Media)

SM Retail | Pasay, Philippines | Posted June 21, 2026

Position Overview

Job Summary

We are seeking a Senior Digital Marketing Manager with strong hands-on expertise in full paid ads implementation and campaign setup across Meta, TikTok, and Google Ads.


Responsibilities:

1. Full Paid Ads Implementation

  • Lead end-to-end setup and implementation of paid campaigns across:
  • Meta Ads
  • TikTok Ads
  • Google Ads


2.Media Planning & Buying

  • Develop and execute comprehensive media plans across all relevant channels (radio, print, digital, social media, OOH, etc.).
  • Negotiate media buys with agencies and suppliers to secure the best possible rates and placements.
  • Monitor campaign performance and make necessary adjustments to optimize reach, frequency, and impact.


3.Agency & Supplier Relations

  • Build and maintain...

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