Key Responsibilities:
Customer Insights & Segmentation: Identify customer segments, analyze buying behaviors, demographics, and life stages. Discover potential growth opportunities and develop targeted strategies for new customer segments.
Customer Lifecycle Analytics: Extract insights for customer acquisition, engagement, retention, and reactivation strategies. Collaborate with marketing and segment teams to develop campaigns that enhance revenue, product penetration, and engagement levels.
Optimization of Marketing Spend: Evaluate customer lifetime value and optimize channel marketing spend to maximize ROI. Implement optimization engines to target marketing offers effectively.
Customer Journey Mapping & Experience: Map end-to-end customer purchase journeys and improve touchpoints using data analytics. Drive initiatives to enhance the overall customer experience.
Data-Driven Transformation: Advocate and lead efforts towards organizational change by implementing structur...