Senior CRM Specialist

Location: Taguig
Work Set-up: On-site
Work Schedule: Monday to Friday

Job Responsibilities

• Lead CRM initiatives focused on customer engagement, retention, and loyalty.
• Design and execute data-driven CRM strategies and campaigns.
• Analyze customer insights and campaign performance to optimize results.
• Develop customer segmentation and targeting frameworks.
• Partner with cross-functional teams to enhance customer experience and lifecycle management.
• Drive CRM process improvements and automation projects.

Qualifications

• At least 5 years of CRM, marketing analytics, or customer engagement experience.
• Experience with digital products and customer lifecycle management.
• Strong analytical and coding capabilities.
• Experience with CRM platforms and marketing automati...