Job Title

Senior Copywriter (Paid Media)

Location

Cape Town (Hybrid)

Type

Contract

Industry

Banking / Financial Services

About the Role

The Senior Copywriter (Paid Media) produces high quality, performance driven copy across all paid advertising channels for our banking client, including Google Ads, Meta, You Tube, Pinterest, Uber, and emerging platforms. This role requires deep understanding of each platform's nuances and the ability to craft copy that drives measurable business outcomes.

Key Responsibilities Write headlines, descriptions, primary text, CTAs and body copy that fits paid media specifications, working within strict character counts and platform requirements. Produce multiple copy variations for A/B testing, exploring different value propositions, messaging angles and tones. Interpret platform data and performance metrics (click-through rate, conversion rate, cost per acquisition, return on ad spend) to inform copy strategy. U...