RESPONSIBILITIES

• Lead business analysis for complex, multi-system solutions and AI-enabled automation projects
• Collaborate with stakeholders to understand advertising workflows and translate goals into structured requirements, user stories, and success metrics
• Facilitate workshops, interviews, and requirements elicitation using appropriate analysis techniques
• Create and maintain BA artifacts (requirements, WBS, process flows, decision logs, wireframes)
• Validate user stories, acceptance criteria, assumptions, and business rules
• Partner with engineering and data science teams to ensure solution alignment
• Identify and communicate risks related to design, scope, dependencies, and timelines
• Support scope definition, change management, and process optimization (“as-is” / “to-be”)
• Provide data-driven analysis to support executive decision-making
• Plan and lead User Ac...