Role Purpose

Support the Category Lead in developing RTD & Cider category and brand strategy, and lead the execution of approved brand plans across assigned brands and priority markets.

The role is responsible for translating category direction, consumer insight, portfolio priorities and commercial objectives into integrated marketing plans that build brand equity, drive consumer demand, support market share growth and deliver profitable brand performance.

The Senior Brand Manager will work closely with internal stakeholders, operating companies and agency partners to deliver high-quality ATL, BTL, digital, experiential and trade activation plans in line with brand objectives, budget parameters and market priorities.

Responsibilities

Responsibilities include but are not limited to:

Strategy Support the Category Lead in the development of RTD & Cider category and brand strategy. Translate approved category and portfolio strategy into clear brand plans...